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Engaging Mobile Workers with Patty Salcedo-Morton – 1.8

Updated: Nov 23, 2020

The way the world works is changing. According to Venture Beat, 80 percent of the workforce is mobile. That’s 2.7 billion people. Some are in industries you expect, like agriculture, construction, and manufacturing, but some 1.1 billion of that big number are working in education, retail, hospitality, and healthcare.

How do you connect with your workforce that’s, well, out in the workforce? How do you bring the connected experiences offered to office workers to those who are working in the field?

Today on the Internal Comms Procast, we will talk to Patty Salcedo-Morton of Driscoll’s Berries. She shares what analog and digital channels she uses to connect with Driscoll’s large, multicultural, seasonal workforce, and how she measures the success of each.

If you want to learn more about Driscoll’s mobile workforce engagement strategy, you can join Patty at the Intranet Reloaded conference in Boston this April.

Special thanks to this episode's sponsor, Cerkl. With their cross-channel distribution approach, connect with your mobile workforce via employee mobile app, email, intranet, Teams and more.

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