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Two Ways to Create a Great Comms Plan with Paola Cappellari and Amy Goodman – 1.5

Updated: Nov 23, 2020

Every quarter, thousands of communicators embark on the arduous process of planning their internal communications. Some like to do it digitally, some take paper to pen, but most struggle against finding the right, measurable objectives to help with business goals.

Our guests this episode each take a different approach to this complicated work.

Our first planning pro, Paola Cappellari, has been a communicator in a large organization for nearly two decades but has been working in the internal space for five years. Our second expert is Amy Goodman, an HR practitioner and color-coding aficionado who loves the planning process. They each share the lessons they’ve learned and how they get and measure results.

Special thanks to this episode’s sponsor, Cerkl. No matter where you're at in your internal comms strategic planning, Cerkl Broadcast, has the channels and features you need now with plans that grow with you.

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