Updated: Nov 23, 2020
Data. It’s the currency of the 21st century but it can be a bit of an Achilles’ heel for internal communicators. We live in an age where many leaders are expecting an ROI on their efforts and the internal and corporate comms departments are no longer immune.
So what should you measure? How do you report it? For the right answers, we spoke to measurement superstar Cindy Crescenzo. In this episode, she shared which internal communication stats you should be measuring, how to report your successes, and how to turn your losses into powerful innovation ammo.
Cindy and her husband, Steve, are taking their Internal communications master class on the road. You can browse their upcoming events on their website, https://crescenzocomm.com/events/.
For more Internal Comms Pro, follow us on Twitter @internalcommpro, and subscribe to our personalized newsletter at http://internalcommspro.com/join-internal-comms-pro/. Our theme music is “Please Listen Carefully” by Jahzzar via the Free Music Archive.
Special thanks to this episode’s sponsor, Cerkl. Their internal communications platform, Broadcast, helps you measure engagement ROI in real-time.