Demystify ROI: Secrets Revealed from Finance with Jay Shelton - 3.2

Updated: Dec 8, 2020


Chief Financial Officers - traditionally we see them as holding the keys to the financial kingdom. However,  internal communicators have something in common with CFOs. In recent years, both of these roles have evolved significantly.


Traditionally being viewed as a financial gatekeeper, the role of the CFO has expanded and evolved to an advisor and a strategic partner to the CEO. As these roles continue to shift, it’s clear that communication and collaboration will continue to be an important part of internal communicators doing their job smoothly. How can internal communicators properly communicate with their CFOs?


In this episode of the Internal Comms Pro Podcast, we speak with Jay Shelton, the CFO of One Holland Corporation. Jay shares the daily workings and struggles of CFOs and teaches how to always communicate to the left of the equal sign.

Click here to download our ROI Cheat Sheet from this episode.  


Special thanks to this episode’s sponsor, Cerkl. Learn more about how their employee engagement tool, Broadcast, puts vanity metrics aside and connects your internal communications to the bottom line.


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