Creating a Strategic Comms Plan with Sean Williams – 1.3

Updated: Nov 23

On paper, strategic planning helps everyone in your organization work smarter because the plan helps all team members work in the same direction. But when strategic planning goes awry, it can lead to a lot of confusion, drama, and hurt feelings.


We talked to consultant, speaker, and professor Sean Williams about how to make strategic planning work for you.


This episode, we will learn why many plans fail, how to get the skeptics in line, and what you should be thinking about when you create a strategic communications plan. Sean shares his favorite way to tackle this task and how a great strategic plan can help you elevate your position in your organization.

We want to thank Sean Williams for sharing his insight with us this episode. You can learn more about his work at truedigitalcom.com. Find him on Twitter @commammo.


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Special thanks to this episode’s sponsor, Cerkl. Their product, Broadcast, simplifies internal communications distribution with their one-click publish, cross-channel approach.

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