The Value of Storytelling - 6.1



One of the basic foundations for any internal communicator is the value of storytelling. The basis of what we do is determined by how we present information to a specific audience. With our minds on finding a new normal within our companies, we thought we would take a step back and get a refresher on the basics.






We're kicking off our Shifting the Mindset series with our first episode featuring Anthony Witrado, Public Relations Lead at PGA of America. Anthony shares his career in journalism along with the tips and tricks he learned along the way. Tune in to learn what constitutes as a story, the questions you should ask when crafting your story, and more!


We're also excited to release our newest segment in collaboration with Ragan's Communications Leadership Council! Mandy Zaransky-Hurst, Chief Operating Officer & Head of Leadership Council at Ragan lead a conversation with Chris Berger, Vice President & Head of Enterprise Communications at Atrium Health. They dive further into the topic of storytelling by sharing things you can do today to start planning your next story.

Episode Highlights:

  • 12:26 - Educating leadership on the importance of IC storytelling in a valuable way.

  • 15:13 - Leading the story with what makes it unique.

  • 19:32 - How to find a story in anything, if you can.

  • 23:03 - The basics of journalism and how ICPros take advantage of them.

  • 29:04 - How to build credibility by asking the right questions.

  • 39:54 - How to position yourself as a leader through your content.

Important Resources:

  • You can download the transcript for this episode here.

  • If you liked the questions Anthony uses when starting a story, we've written them all out in a resource guide which you can download here for free.

  • We're happy to have our recurring sponsor Cerkl Broadcast return for another season. If you're interested in how Cerkl can help your company's internal communication needs, you can learn more by heading over here.

  • A huge thank you to our newest sponsor, Ragan's Communications Leadership Council for joining us this season. If you'd like to learn more about Ragan's leadership membership, you can find more information here.

Contact Info:


Music Provided by Bensound


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