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The Technology Roadmap to Take Your Channel Strategy to New Heights - 5.12

The industry of internal communications is constantly growing and changing to keep up with the current times. We're continuously trying to meet employees' demand to provide a consumer grade employee experience. How do we get there, and what are the pieces to the puzzle that we need to provide employee readiness to our frontline workers? Out latest guest shares his experience.

On this episode, we talk with Stephen Jones, Senior Manager of Operations Communications at United Airlines. Stephen shares how his push/pull comms strategy took flight and how to build a technology roadmap that will take your channel strategy to new heights. We also discuss the process of investigating new tech, how to budget for your tech needs, and more.


Listeners will learn:

  • 12:27 - Learn the push/pull strategy for communication channel adoption

  • 15:22 - 2 tips to reach your diverse frontline workers

  • 18:28 & 21:38 - Digital channel innovation examples

  • 23:50 - How to get to the sweet spot of innovation

  • 25:41 - The process to investigate new tech

  • 28:47 - How to get a 360 view of your employee

  • 32:00 - How to get budget for your tech needs

  • 36:00 - How to introduce new tech to get employee adoption

  • 39:31 - Tech must haves for your roadmap


Special Resources:

  • Like the idea of organizing your technological needs within your company but don't know where to start? Stephen has shared a slide deck that explores what factors to consider as well as an example of what your stack could look like. You can download it for free HERE.

  • Did you like all of the tech tips Stephen mentioned? If you also want that 360 view of your employees, consider using Cerkl's cross-channel employee communications tool. Cerkl Broadcast makes it easier to ensure employees are seeing the right message at the right time, on the most convenient channel.


If you'd like to continue the conversation with Stephen Jones, you can connect with him on LinkedIn.


Music provided by Bensound

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