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The Importance of the Words We Choose - 7.1

When it comes to being a communicator, it's no surprise that the one thing we’re constantly working with is words. Of course, we’re constantly using words to craft our stories for various audiences; it’s basically our second nature. But what if in the midst of using our words day in and day out, we’ve accidentally developed some bad habits in the way we communicate with others?

Our guest today is Terre Short, the CEO of Short Group and the author of the book “The Words We Choose.” We’ll cover how important the words we choose are, as well as ways to shape our language to be the most effective, which can be as simple as removing one word from your vocabulary!


What You'll Learn:

  • 03:25 - Inspiration behind the book

  • 07:05 - The disadvantage of using limiting words

  • 12:41 - Understanding your company values

  • 19:34 - Using the right words to close the gap

  • 25:15 - How to review your language to change the words you use

  • 32:49 - Creating a feedback loop

  • 37:14 - Communicating with fellow peers

  • 39:54 - Allowing the time for ideas to sink in


Important Links:

  • You can find the transcript for this week's episode right here.

  • If you're interested in the services provided by Thriving Leader Collaborative, you can check out their website right here.

  • You can also see what TLC is up to on their Instagram account.

  • If you're interested in the book "The Words We Choose" by Terre, you can purchase it here.

  • If you're interested in how Cerkl Broadcast can help your internal communication needs, you can learn more by heading over here.

  • Music provided by Bensound.


Contact Info:

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