The DEI Definition for You and Your Company - 6.5

Updated: Oct 28



DEI: A subject that is important now more than ever. Over the past year, dozens of companies have tried to expand their DEI efforts to be a more inclusive workplace, with varying results. A pattern that seems to be happening is companies claiming they're making DEI efforts, but months later they still look the same as when they started. Or maybe your company hasn't started any DEI efforts, but you see that the need is there What can you do to lead the charge, or at least bring your thoughts to the rest of the company?





Our guest for this episode is Robin Shabazz, Founder of the Eastledge Group which offers cultural-based counseling for organizations. With her years of experience, Robin has seen many successes and failures when companies try to implement diversity measures. We'll be going back to the basics as Robin breaks down what DEI truly means for you and your company.


We're also continuing our new segment with Ragan's Communications Leadership Council with Peg Kates, Global Corporate Affairs at SAP. We discuss how open SAP is to DEI initiatives and the positive changes Peg has helped lead.

Episode Highlights:

  • 3:59 - The definition of DEI

  • 14:33 - Putting yourself in your leadership's shoes

  • 25:37 - Have your organization's actions back up what you say

  • 26:46 - Clearly defining diversity so no one feels left out

  • 28:42 - Getting a pulse on your current employee culture both before and while making changes

Important Resources:

  • You can download the transcript for this episode here.

  • Interested in setting up your DEI initiative? We have a 4 step planning document for DEI communication right here.

  • If you would like consulting for your company's DEI plan, you can get in contact with Robin through her website.

  • If you're interested in how Cerkl Broadcast can help your internal communication needs, you can learn more by heading over here.

  • If you'd like to learn more about Ragan's leadership membership, you can find more information here.

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