From Snapshot to Complete Picture: How Google Measures Internal Communication - 4.3 Part 2

Updated: Dec 8, 2020



Our conversation continues with Pierre le Leannec from Google! This week, we discuss how to take one step closer to the pro side of internal comms pro.





We were able to understand the importance of measurement from our last podcast episode. Now that we know its importance, how can we apply measurement to our team? We talk with Pierre on the tools Google uses to aggregate their internal comms data, how to develop a measurement methodology, and the steps on how to maintain your measurement program.


Tune in to the first half of Pierre's interview here.


FREE RESOURCE GUIDE

Pierre has provided us with an overview of the internal comms team’s measurement

framework at Google. Read it here is you're interested in apply these techniques to your team!


CONNECT WITH OUR GUEST

If you’d like to follow up with Pierre on what we discussed in the podcast today, join us for our live Backstage event where you can ask your question live or submit it here. If you’d like to follow up with Pierre on what we discussed in the podcast today, you can connect with him through LinkedIn and Twitter.


SPONSORS FOR THIS EPISODE

A special thank you to our season’s sponsors: Cerkl and ContactMonkey.



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