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Communication Tools for Your Comms Strategy - 6.8

We're no strangers when it comes to talking about comms strategy. For this episode, our Podcast Producer stumbled upon a book that dove into the discussion of communication tools. Luckily, the author was more than happy to share his wisdom.

In this week's episode, we're talking with Award-Winning Author, Speaker, and Advisor Phil Simons on his latest book "Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work." While the topic of comms strategy might seem like nothing new, Phil discusses how you can make it even better by properly using your communication tools to their full value.

We're also continuing our series with Ragan's Communications Leadership Council with Michele Ehrhart, Vice President of Global Communications at Fedex. You'll hear how Fedex went about their communication strategy in the midst of COVID.


Episode Highlights:

  • 4:00 - There's no one single formula for communications

  • 9:44 - You don't need to be a tech wiz to understand a new communication program

  • 15:31 - Pick a platform or angle to go about your communications overhauls and stick to it

  • 18:47 - The importance of management taking an interest in employee communications

  • 22:30 - How to convince higher management for the change in communications

  • 25:46 - Establishing a new communications plan will take time


Important Resources:

  • You can find the transcript for this week's episode right here.

  • If you're interested in purchasing Phil's book for yourself or are curious about his other works, you can find them at his website right over here.

  • If you're interested in how Cerkl Broadcast can help your internal communication needs, you can learn more by heading over here.

  • If you'd like to learn more about Ragan's leadership membership, you can find more information here.


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Music Provided by Bensound

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