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Building an Internal Comms Strategic Plan to Enhance Employee Experience - 5.9

Strategic planning is key to making any experience valuable, especially when it relates back to your employees. What steps can you take to make sure your plans are clear, concise, and once again, add value? Today's podcast answers these questions and more.

We talked with Lisa Ramsey, Director of Corporate Communications at Health Care Service Corporation (also known as Blue Cross Blue Shield) as she walked us through step by step on how to build your overarching strategy and plan. We discussed the building blocks needed to start your foundation and become the architect of your internal comms strategic plan.


Listeners will learn:

  • 5:38 - The first step in the strategic planning process

  • 6:26 & 10:36 - Elements and timeline of a strategic plan

  • 9:50 & 24:34 - Who to involve in your strategic planning process

  • 13:36 - How to create a foundation of trust to build your professional credibility

  • 16:04 - Elements of a multi-channel approach

  • 20:41 - How to communicate your ROI along the way

  • 22:06 - How to measure the effectiveness of your work


Special Resources:

  • If you enjoyed our strategic planning conversation and would like to apply it to your team, we've condensed all of our tips into a free resource guide. If you'd like this guide as an excel sheet or in another type of format, let us know by using our Contact Form and we'll get you the version you need.

  • What if you could create, edit, and distribute all of your internal content from one, centralized platform? With our sponsor Cerkl Broadcast, you can simplify and innovate your IC tech stack with their cross-channel comms approach.


If you'd like to continue the conversation with Lisa Ramsey, you can connect with her on LinkedIn.


Music provided by Bensound

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