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Building an Internal Comms Department from the Ground Up - 5.16

While it may feel that your internal communications department is up and running, it never hurts to go back to the basics. Some things might have slipped under the cracks without you even realizing it. What should you look out for and where can you start? Our next guest shares his experience.

We chatted with Patrick Holmes, Director of Internal Communications at the University of California, Berkeley, on his strategy and step-by-step process along with his learnings from building an internal communications department from the ground up. Even if your team is large or already established, his tips are still applicable if you need to go back and do things such as collect data on a new initiative or project you are sharing. We also discuss the first step when conducting a comms audit, the key role internal communicators play, and more.


Listeners will learn:

  • 3:47 The first step when conducting a comms audit

  • 7:21 How to budget for a comms audit and bootstrap it w/out a budget

  • 10:00 The importance of show not tell, particularly when you are setting up new channels and tech

  • 30:46 The key role internal communicators play

  • 39:30 How to reverse engineer your comms strategy to handle crisis using planning cycles

  • 44:40 Lessons from developing commenting guidelines - how to be a part of the conversation


Special Resources:

  • Patrick recently wrote a blog regarding FEMA's planning cycles and how they can improve your internal communications. You can read his article for free here!

  • As your company returns to the office and begins to form the new normal, employee communications are more important than ever. Cerkl Broadcast was built for internal communications and makes it easier to build a unified experience across email, intranet, and mobile.


If you'd like to continue the conversation with Patrick Holmes, you can connect with him on LinkedIn.


Music provided by Bensound

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