Keeping Up with IC Trends on Your Time - 6.6



If we've learned anything throughout this season, it's that internal communicators have a lot to deal with! One topic we've yet to tackle is Internal Comms trends. Why? Frankly, it seems like one of those topics that get pushed back. You’re so focused on the things you need to do today, how can you possibly have time to look into current trends?




This week, we’re talking with a returning guest on the show, Tarek Kamil, the CEO of Cerkl, who is also one of our returning sponsors. Being in the industry for as long as he has, Tarek will be sharing some trends he’s currently seeing, where things might be heading in the future, and ways that you can take valuable time to look into these trends yourself to stay ahead of what’s coming in our industry.


We're also continuing our new segment with Ragan's Communications Leadership Council with James Ylisela, Co-Owner and Senior Partner at Ragan Consulting Group. We discuss other intranet trends and what you can learn from them.

Episode Highlights:

  • 7:04 - Being more efficient with targeting your audience

  • 18:32 - Understanding what drives value within your organization

  • 23:47 - Internal Communicators partaking in innovative endeavors

  • 27:27- Don't rush to the next step

  • 32:15 - Don't give up if you believe in the value of what you're doing

  • 36:07 - Prioritize your work so you don't slip back into order-taker tactics

Important Resources:

  • You can download the transcript for this episode here.

  • Need some help finding places to keep up with current events in the Internal Communications world? This resource guide offers some great websites to start!

  • If you're interested in how Cerkl Broadcast can help your internal communication needs, you can learn more by heading over here.

  • If you'd like to learn more about Ragan's leadership membership, you can find more information here.

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