ICPro Staff
May 21, 20191 min
Updated: Nov 23, 2020
More and more, internal and corporate communicators are being asked to tie their work, activities, and campaigns to desirable organizational outcomes.
For some internal communicators, roadblocks keep great measurement out of reach.
It can be hard to know what to measure. What really matters to your organization?
Today on the Internal Comms Procast, we are joined by author, speaker, teacher, and CEO Angela Sinickas.
Angela brings real stories and practical tips from her decades-long career helping communicators master measurement. She will show you how to start or deepen your relationship with analytics, and how great measurement can help you become a more valued partner in your organization.
For more of Angela’s wisdom and tips, visit her site, sinicom.com
On June 18th and 19th, Angela is teaching a two-day Masterclass in measurement for PRSA in Chicago. She also offers online virtual courses through PRSA and IABC that you can take any time.
Special thanks to this episode’s sponsor, Cerkl. Their internal communications platform, Broadcast, uses real-time analytics and custom dashboard to measure your team's specific impact on the bottom line.
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